Introduction to Cognitive Interviewing

You are cordially invited to join the workshop “Introduction to Cognitive Interview”, organised by the Teaching and Learning Community of Practice (T&L CoP). This workshop follows the scaffolded workshop model, which consists of a pre-workshop reading activity, a main workshop session, and a post-workshop group consultation.
Abstract:	Cognitive interviewing is a method used to improve the quality of survey questions. The goal of cognitive interviewing is to understand how people understand and respond to questionnaire questions, and to identify potential sources of confusion. It generally involves conducting semi-structured interviews with a range of respondents to understand their thought processes as they understand and answer questionnaire questions. Conducting cognitive interviewing on new questions before a survey is carried out results in better questionnaire questions and more confidence in the answers we receive. This session covers cognitive interviewing sampling, data collection and analysis through an interactive workshop with group activities.
Speaker:	Dr Marco Pomati, Reader in Social Research Methods and Social Policy, Cardiff University, UK Dr Marco Pomati is an expert in the measurement and analysis of poverty and living standards, with a focus on the rigorous evaluation of social policies using advanced quantitative research and mixed-methods approaches. As a teaching lead at the Cardiff Q-Step Centre, he is dedicated to enhancing the proficiency of both undergraduate and postgraduate students in robust quantitative methods, drawing from a strong interdisciplinary background in Social Policy and Sociology. He holds degrees from the University of Bristol, the London School of Economics, and Goldsmiths. Prior to joining Cardiff University, he worked at various esteemed institutions, including the University of Bristol, the National Foundation for Educational Research and the National Centre for Social Research, where he designed and analysed socio-economic surveys and assessment data. He has led and co-led numerous funded projects from 2019 to 2024, focusing on understanding and improving the measurement of adult and children’s needs across various national and international contexts.
Date & Time:	[Part 1 – Pre-workshop reading group] 25 February 2025 (Tuesday) 4:00 pm – 5:00 pm (HKT) [Part 2 – Main workshop] 26 February 2025 (Wednesday) 4:00 pm – 5:30 pm (HKT) [Part 3 – Post-workshop group consultation] 27 February 2025 (Thursday) 4:00 pm – 5:00 pm (HKT) *This is a three-part online workshop. Participants are encouraged but not required to attend all three sessions.
Format:	Online via Zoom
Target Audience:	CUHK Academic staff
Registration:	https://cuhk.qualtrics.com/jfe/form/SV_em4x1WJopyXUq8u For enquiries, please contact Ms Vienne Lin (viennelin@cuhk.edu.hk) or Ms Vanessa Kiu (vanessakiu@cuhk.edu.hk).